What is corporate branding and why is it so important?

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Corporate branding helps customers relate to your business and identify a wide range of product offers over time. Effective branding minimizes the need for large marketing initiates for every new product, as the consumer has a pre-set understanding of the product's quality, reliability and purpose.

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Branding of a humble pen or a simple coffee mug,

becomes that gentle, friendly reminder, that you are ready to assist.

The reminder which keeps you in their sights and on their minds. Exactly where you want to be.